Rock Sculpture for BevC and Keen Collaboration

A unique collaboration brought together fashion and nature through a rock sculpture installation, created to celebrate the launch of a new collection by Keen.

 

 

Set up inside Bev C Multi-label Store in Jalan Tan Hiok Nee, the installation featured a specially crafted rock sculpture complemented by various types of live plants, adding a touch of greenery and organic textures to the retail space. The natural elements created an eye-catching display that blended seamlessly with the store's fashion-forward atmosphere.

 

 

Design direction by: Jae

Crafted by: Fatin

Installation by: Syabil & Amirul

 

More than just a decoration, the installation brought the collaboration to life by creating a distinctive visual experience for shoppers, showing how nature can find its place in unexpected spaces.

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